Find the conversation
you need next.

Should you start your own podcast or become a guest on someone else’s? For authors and speakers, the answer starts with who you want to reach and what you want podcasting to achieve.  We've also launched our new website with all the episodes and activities to help you grow your business: https://www.theexpertsjourney.com In this episode of The Expert’s Journey, Dixie  and Brad  explore the pros and cons of hosting versus guesting, how to find podcasts your ideal audience already listens to, and what makes you an interesting guest beyond having a book or keynote to promote. Discover how to pitch yourself as a podcast guest, prepare for a memorable interview and share stories that demonstrate your expertise. We also discuss how to turn podcast appearances into reusable content, stronger relationships and opportunities for speaking bookings. You’ll leave with a simple action: identify three relevant podcasts and draft one pitch that makes the value to their listeners clear. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

When someone asks ChatGPT, Claude or Gemini to recommend a speaker or a book in your field, does your name come up? You’ve spent years building your expertise, but being good at what you do doesn’t automatically make you easy to find. In this episode, Brad and Dixie explore AI visibility for speakers, authors and experts, and the practical changes that can help potential clients, readers and event organisers discover your work. From what your website says about you to the valuable ideas sitting inside your existing talks, podcasts and books, discover how to give your expertise a stronger online presence. Brad explains how to check whether you’re appearing in AI searches, why your unique stories and frameworks matter, and where to focus your efforts first. If you want to make your knowledge easier to find and turn more of your existing content into opportunities, this conversation is for you. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

How do you stand out as a speaker, author or business expert when everyone sounds the same?  In this episode of The Expert’s Journey, Brad and Dixie chat with bestselling business author and entrepreneurial futurist Andrew Griffiths about building a memorable personal brand, charging premium prices and becoming “magnificently unforgettable”. Andrew explores why original stories, clear positioning and a distinctive message matter as AI makes more business content look and sound alike. Discover how to turn your business book into opportunities for paid speaking, coaching, workshops and consulting. Andrew shares how he uses books to attract clients, why a signature framework strengthens your expert business, and how to choose between self-publishing and traditional publishing. Whether you’re writing your first book or growing your professional speaking career, this conversation will challenge you to think beyond book sales and build a business around your expertise. Andrew Griffiths Web: https://www.andrewgriffiths.com Amazon: https://www.amazon.com.au/stores/Andrew-Griffiths/author/B001JP0X34 The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

What does it really take to build a successful speaking career that lasts? In this episode, Brad and Dixie interview Lindsay Adams OAM, “The Relationships Guy”, who shares the lessons he’s learned across more than 25 years as a professional speaker, author, consultant and industry leader. Lindsay reveals why relationships win more business than speaking talent alone, when speaking for free can lead to valuable paid work, and why very few speakers can survive on keynotes alone. He also explores personal branding, strategic networking, books and lead magnets, multiple income streams, assessment tools and turning a single presentation into long-term client work.  This is an honest, practical conversation for speakers who want to build more than a great presentation. They want to build a sustainable speaking business. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

Your book shouldn’t be the end product. It should be the first step in your expert business. In this episode, Brad and Dixie explain how to build a clear path from reader to subscriber, buyer, client and advocate. Discover how to identify missing steps, create stronger calls to action and give readers an obvious reason to keep engaging with you. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

Your book can become much more than a single keynote. In this episode of The Expert’s Journey, Brad and Dixie explore how authors and speakers can turn one powerful idea into a keynote, an interactive workshop and a longer-term coaching, advisory or training program. Discover how to create a clear progression of offers without trying to squeeze everything into one presentation. You’ll learn how to use your book as the foundation for a connected business ecosystem that takes audiences from inspiration to implementation. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

Most experts have a process, but very few have turned it into something people can easily understand, remember and share. A strong signature framework takes what you know and gives it a clear structure, helping your audience move from confusion to action. In this episode of The Expert’s Journey, we explore what makes a signature framework useful, memorable and commercially valuable. We’ll look at how the right framework can become more than a diagram in your book, forming the foundation of your keynotes, workshops, courses and consulting offers. link: https://www.indieexpertsacademy.com/tejpodcast/ The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode of The Expert’s Journey, Brad and Dixie explain why your lead magnet isn’t the funnel. A free guide, checklist or quiz may attract subscribers, but it won’t grow your business unless it connects clearly to your book, core message and the problem your audience wants to solve. Discover how to create a lead magnet that helps people understand, decide, diagnose or take action, then build an email follow-up journey that earns trust and leads naturally towards a paid offer. If you’re an author, speaker or expert looking to generate leads, build authority and turn readers into clients, this episode will help you see what needs to happen after the download. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

Having a published book can build authority, but it won’t automatically get you booked to speak. Event organisers aren’t looking for authors who want to promote their books. They want speakers who understand their audience, solve a relevant problem and deliver clear, memorable value. In this episode of The Expert’s Journey, Brad and Dixie explore how to position yourself as an expert with a message people need to hear. Discover how to develop a distinct speaking angle, create stronger talk titles, use memorable stories and build a one-sheet and video reel that give organisers confidence. You’ll also learn how to sharpen your phone pitch and align your book, speaking and business into one powerful expert ecosystem. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

Most speakers lose bookings not because they're unqualified — but because event planners can't figure out how to hire them.  In this episode, Brad Hauck and Dixie walk through the complete path from discovery to contract: how to breadcrumb speaking cues through your book, build a frictionless speaker website, and reduce the hesitation that stops buyers from pulling the trigger.  You'll learn how to set up a dedicated booking page, what to audit on your third-party profiles, and how to show up in AI-powered searches before a competitor does. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

How much should you charge for your expertise, and what makes an audience willing to pay more? In this episode of The Expert’s Journey, Brad and Dixie explore how authors and speakers can price their knowledge based on authority, relevance and the value they create. They discuss how a book can strengthen your positioning, why different audiences have different budgets, and how to avoid setting fees based only on time spent on stage. They also cover keynote versus workshop pricing, packaging speaking engagements with books and added services, working across separate speaking and marketing budgets, and creating coaching, programs and other paid offers behind a book. Brad and Dixie also share practical ways to build the confidence to raise your fees, clearly state your price and increase your rates as your experience and results grow. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

Your book is finished... now what? Most authors treat publishing as the finish line, but it's actually the starting gun. In this episode, Brad Hauck and Dixie Carlton unpack why a book alone rarely builds a business, and what you need to plan before you write a single word to make your book work for you long after launch. In this episode, you'll discover: Why most authors write what the world "needs" — and why that's a costly mistakeHow to define the real purpose of your book beyond the number of copies soldThe ecosystem approach: turning your book into a lead generation engine with speaking, consulting, workshops, and moreWhere to place your calls to action (hint: not just at the back)Why getting a reader's email address is the single most powerful outcome your book can driveReal-world examples of books paired with apps, downloadable resources, and interactive toolsHow to reach multiple audiences through audiobooks, live events, and multimodal contentWhether you're a business owner, consultant, or thought leader, this episode will change the way you think about what your book is actually for. Connect with the hosts: Dixie Carlton — Book coaching & publishing: indieexpertspublishing.comBrad Hauck — Become #1 in your market: bradhauck.comDon't forget to subscribe, leave a review, and share this episode if it sparked something for you. Keywords: nonfiction book strategy, author business model, book marketing, build authority with a book, book funnel, thought leadership, expert author, book ecosystem, call to action in a book, publish a book to grow your business The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

Brad and Dixie unpack what it really takes to quit your job and become a professional speaker. Wanting the stage is one thing. Building a business that pays is another. They cover the hidden costs, uneven income, pressure to keep getting booked, and why most speakers need more than keynote fees. The real question is not whether you want to speak. It is whether you have proven demand, a repeatable sales process and multiple ways to earn from your expe The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

This episode challenges the belief that authority comes from posting more, arguing that “content” fills feeds while “contribution” changes how people think and act.  Dixie and Brad discuss the exhaustion of constant posting, declining engagement, shifting algorithms, and growing audience fatigue with AI-generated “slop,” noting that many popular influencers lack depth and don’t practice what they preach.  The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

Most expert content disappears within 48 hours, buried under the next scroll — and the algorithm never sends it to anyone twice. In this episode, Brad Hauck explains how treating YouTube as a search engine rather than a social feed helps expert speakers and authors build a content library that attracts ideal prospects, builds trust, and drives book sales, courses, and mentoring for years.  You'll learn how YouTube's algorithm rewards watch time over virality, why niche clarity is non-negotiable, and how to set up your channel for SEO from day one. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

Why Fake Experts Win Online (and How Real Pros Can Compete Ethically) In this episode of The Expert’s Journey, Brad and Dixie explore why fake experts often draw bigger online audiences than genuine professionals, arguing that confidence, certainty, and strong marketing frequently outperform real experience.  They discuss how gurus hide incompetence through short-form content, teams, ghostwriting, and AI, and how audiences confuse absolutes and simplicity with expertise while real experts add nuance that can sound less convincing.  The conversation highlights emotion-driven buying, vanity metrics like views, and examples of questionable claims in internet marketing, publishing programs, crypto, and coaching, emphasizing the need to research track records via LinkedIn, evidence, and even AI cross-checking.  The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

This episode explores whether conferences will increasingly value workshops over traditional keynotes as audiences seek outcomes, not just inspiration, in a world where AI and online content make ideas cheap and abundant.  Brad and Dixie discuss shifting attendee expectations, the emerging “key shop” format that blends presentation with real-time action, and how event design (session length, number of speakers, stages, and virtual vs. physical delivery) affects learning and engagement.  They also examine why conferences can feel overwhelming, how conversations, panels, and fireside chats can surface deeper, more memorable insights, and how pay-to-play speaking and compensation models can distort value. The core question becomes whether speakers will evolve from presenters into facilitators of change who help audiences apply ideas immediately. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

This episode of Expert’s Journey explores the “expertise trap,” arguing that many experts don’t need better marketing so much as better translation of their knowledge into clear, simple value for beginners.  Brad and Dixie discuss how jargon, frameworks, and the “curse of knowledge” can widen the gap between what experts want to explain and what audiences need to hear, causing confusion, lost sales, and even bad reviews when expectations aren’t set clearly.  They cover practical ways to match content to audience level, use stories and examples, and clarify outcomes before process, including researching FAQs and search intent with tools like Google Trends, Answer the Public, Reddit, and YouTube. The key takeaway: being impressive isn’t the same as being understood, and clarity helps audiences know what to do next. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode of The Expert’s Journey, Dixie and Brad unpack where to draw the line between making ideas clear and thinning them into something shallow. They discuss how experts can lose objectivity, either oversimplifying to be understood or overcomplicating to satisfy ego, and argue that strong communication removes confusion without removing meaning.  The conversation covers using frameworks, gradual testing of new material, and building “bridges” that step audiences up rather than lowering the bar. They highlight tools like real-world stories, looping, comedy, audience participation, and stagecraft to make complex ideas stick while maintaining authority.  They also contrast keynotes versus workshops, emphasize doing pre-event homework, and stress leaving audiences challenged but hopeful, with practical tips on audience understanding, feedback loops, and a clear underlying message. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this Experts Journey podcast episode, Dixie and Brad explore what true influence looks like by asking what your industry would lose if you stopped speaking, writing, or publishing. They discuss the difference between being visible and being valuable, the importance of purpose, legacy, and uniqueness, and why challenging your industry and taking a clear stand can create cut-through.  They argue that real impact is best measured by behavioral change in others—whether one person makes a better decision, raises standards, or changes direction because of your message—and note the ripple effects that can follow.  They also cover tough seasons in business, balancing expert work with employment, having an exit plan in case of forced stoppage, and seeking advice, rest, and perspective rather than quitting. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

Brad and Dixie explore who really decides what becomes a “big idea,” contrasting merit with visibility, repetition, timing, and the zeitgeist. They discuss how adoption often takes years despite “overnight success” narratives, using examples like WhatsApp, Slack, QR codes (boosted by pandemic needs and phone camera scanning), and the persistence of PowerPoint due to standards and compatibility.  They note that big ideas don’t always win on quality alone and may succeed within niche audiences, while attention shifts toward short-form content such as YouTube Shorts and Instagram Reels. In the speaking and publishing industries, they observe changing audience attention, increased reliance on slides, and predict short-form online influence will grow as in-person events become costlier.  The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this Experts Journey Podcast episode, Dixie and Brad explore what an “AI version of you” can look like, from a trained assistant or public chatbot to an AI video clone, and why the key question is whether you should use it.  We explain how AI can help you produce high volumes of content by training an assistant on your writing and edits, then pairing it with tools like HeyGen to generate and auto-post short videos, or repurpose articles and transcriptions from older videos.  We discuss risks around audience trust, “AI slop,” and where AI-generated video may be acceptable (short clips) versus problematic (full speeches), plus practical steps to try HeyGen safely. The conversation also covers deepfakes, live cloning scams, and using verified social accounts to help audiences find the real you. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this Experts Journey podcast episode, Brad and Dixie discuss how events in the Middle East are already affecting travel for speakers and authors through flight cancellations, higher airfares, reduced routes, and rising fuel costs, and what that could mean for conferences and bookings through 2026–2027.  They compare potential knock-on effects to COVID-era supply chain disruption, noting changing travel behavior and economic pressures, and debate when virtual delivery makes sense versus in-person—especially depending on topic and audience expectations.  They explore practical options like improving virtual presentation setups, using hireable studios and advanced backdrops, and expanding into podcasts and online workshops. They also share preparation priorities: be ready to pivot, coordinate contingency plans with event organizers, strengthen technology and self-sufficiency, and consider more local work if travel becomes harder. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode of the Experts Journey podcast, Brad and Dixie unpack imposter syndrome as it shows up for speakers, authors, and anyone in the spotlight, including the fear of being “found out,” comparing yourself to seasoned pros, and worrying you can’t answer every question.  They explain that you don’t need to know everything—just more than your audience—and that your “next step” may be far ahead of late adopters. Practical strategies include naming and externalizing your inner critic, identifying triggers, being kinder to yourself after mistakes, focusing on why the audience is there (your perspective), and remembering that even top speakers struggle or freeze on stage.  The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

Brad and Dixie recap attending the Global Speakers Summit in Cairns, Australia, highlighting why conferences and speaking associations matter for speakers and authors: the travel and airport conversations that deepen connections, the reunions and new friendships formed, and the unique relief of being “one of the crowd” rather than the featured speaker.  Brad shares presenting an AI-focused talk on the main stage and the value of giving back to your own industry, plus the importance of applying for speaking slots despite competition.  They discuss awards and recognition, including Brad receiving the Certified Speaking Professional designation, and emphasize volunteering and serving on committees to build credibility and relationships.  They also stress that the best value often comes from hallway conversations, mentorship, pacing yourself, taking notes, and scheduling a decompression day to process insights and implement updates after returning home. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode, Brad and Dixie unpack slide dependency and how to make slides support your talk instead of propping it up. You’ll hear practical guidance on balancing minimalist visuals with the right level of detail, when to blank the screen to pull attention back to you, and why too much text turns your presentation into an email.  They compare approaches for story-driven vs technical talks, share rehearsal methods for stripping words off slides, and explain how Zoom presentations often require more frequent slide changes to keep attention. They also discuss whether slides should stand alone, how giving decks away can affect your IP and business model, why they resist sending decks in advance, and how AI can help generate ideas while still requiring human refinement and consistent branding. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

JOIN US IN CAIRNS, AUSTRALIA (12.3.26) https://tinyurl.com/cairnsworkshop In this episode, you’ll hear why compilation (anthology) books can deliver big impact when they’re curated like a conference agenda—multiple experts, one theme, and practical takeaways.  Brad and Dixie discuss the new release “Connect, Lead, Succeed” (book two in the series), featuring insights from 16 international experts and a broader series now totaling 28 authors from 17 countries. You’ll learn what makes their “conference in a book” approach different: authors are selected on merit, content is developed from their best keynote material, and an MC-style narrative ties sessions together so the theme flows.  They cover why authors join anthologies (speed, lower commitment than a full book, credibility through association), what can go wrong with poorly managed projects, and key criteria to evaluate invitations (who’s producing it and their track record, number of contributors and chapter depth, content curation/editing/design standards, and who you’ll be associated with).  They also share how Amazon Author Central can link the book to your author page so your followers are notified at launch, and how collective promotion increases traction.  The episode includes details for an upcoming live event in conjunction with the Global Speakers Summit in Cairns on Thursday, 12 March: “From Pages to Paid Programs: How to Sell Workshops Built from Your Books,” running 2:00–4:30 PM, followed by drinks and networking (venue to be confirmed). You’re invited to grab the book on Amazon. Check their profiles for links and event updates, plus ways to get support via Indie Experts Publishing and Brad’s Authority Multiplier Mastermind. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

You have products or services that still bring in revenue—but they may no longer match where you’re headed. In this episode, we explore how to make the hard call between steady income and clear direction, including how legacy offers can dilute your funnel, confuse your market, and anchor your positioning to who you used to be.  You’ll hear practical ways to decide whether to keep, refresh, update, or retire older books, courses, and content based on industry speed of change, relevance, and actual sales performance—plus why sometimes the market is telling you it’s time to move on. You’ll also learn why archiving matters (even when you stop selling something), and how to store old assets safely so you can revisit them later.  The episode wraps with resources to help you turn your expertise into a book and to clarify your message so your marketing works better. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode, we look at the critical importance of story selection over storytelling techniques. Hosts Dixie and Brad discuss how the most meaningful and impactful stories can transform audience perception and inspire action.  They share insights on how to recognize stories that resonate, the practice and stagecraft involved in effective storytelling, and how to use personal experiences to create memorable, emotionally engaging narratives.  The conversation touches on the importance of metaphor frameworks, the role of AI in enhancing but not replacing authentic stories, and practical tips for integrating storytelling into your presentations.  Whether you're a seasoned speaker or just getting started, this episode offers valuable advice on making your stories impactful and earning the audience’s belief. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

Welcome to The Expert's Journey Podcast! In this milestone episode, host Brad and guest Dixie dig deep into the question every expert needs to ask: "What is your brand actually known for right now?" Together, they unpack why your reputation is determined by the market—not just your intentions—and explore the real gap between what you think you’re known for and what people actually see. You’ll hear practical strategies for auditing your reputation, tightening your messaging, and making sure your content doesn’t accidentally undermine your positioning. From the importance of brand clarity and "sticking to your lane," to actionable tips on refining your elevator pitch and using tools like AI to stay on message, Brad and Dixie offer a candid, insightful conversation full of wisdom and humor. Whether you’re a seasoned expert or just starting out, this episode will give you a fresh perspective on making your expertise visible, memorable, and impactful—without being repetitive or losing your unique edge. If you want your audience to instantly know what you do (and why they should care), you won’t want to miss this conversation. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode, Brad and Dixie tackle a thought-provoking question: Are you giving away so much value that people never need to hire you? Join them as they discuss the balance between being helpful and maintaining your authority. L earn about the hidden costs of over-sharing, strategies for what to give away and what to hold back, and practical tips for turning free value into paying clients. Whether you're a speaker, author, or consultant, this conversation will help you better understand your sales process and how to structure your offerings to leave people wanting more.  Tune in for insights on building a more effective funnel, using psychology in sales, and leveraging AI tools to refine your approach. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode, we explore strategies to boost your book sales for the new year. Join Brad and Dixie as they discuss how to improve your book's online presence, optimize Amazon listings, and increase your chances of getting more reviews.  Learn the importance of selecting the right marketplace, updating book descriptions, and leveraging Amazon ads. Tune in to gain insight into maximizing your book's impact and reach. Don't miss Dixie's expert tips for nonfiction authors looking to enhance their speaking careers and market presence. Subscribe for more valuable advice! The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode of Experts Journey, hosts Brad Hauck and Dixie Carlton discuss the essential elements critical collateral for speakers and authors need to focus on to kickstart 2026 effectively.  They discuss the importance of having a strong lead magnet, a well-developed landing page, and an updated speaker one-sheet. The discussion emphasizes the significance of evolving your branding while maintaining consistency, reviewing past strategies, and ensuring your marketing efforts are targeted and effective.  They also touch on the importance of periodically reassessing your market and refining your niche to stay relevant and competitive. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode of 'The Experts Journey,' hosts Brad and Dixie reflect on the highs and achievements of 2025, discussing past experiences and future plans. They highlight the milestones of their podcast, now at 46 episodes, and ongoing projects like their 'Conference in a Book' series. They discuss their personal routines over the holiday season, the benefits of using AI in business, and future goals. Listeners are encouraged to set goals and prepare for the new year with actionable steps. The episode wraps up with holiday greetings and a call to subscribe and check out their published books. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode, hosts Dixie Carlton and Brad Hauck dive deep into the intricacies of setting up effective subscription models. They discuss the importance of delivering ongoing value, pricing strategies, and software options.  The conversation also covers planning with the end goal in mind, growing a subscriber base, and how to avoid common pitfalls. Whether you're a speaker, author, or entrepreneur, this episode offers valuable insights into building a sustainable subscription-based business. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode, we look into the responsible use of AI tools for speakers and authors. While AI can help write faster, polish ideas, and draft content quickly, it raises critical ethical questions about retaining authenticity and personal voice.  Dixie and Brad discuss strategies to ensure AI-generated content remains true to the creator's style and doesn’t mislead audiences. They share practical tips on using AI responsibly, setting up specific content libraries, and maintaining transparency with clients. Learn how to blend AI efficiency with your unique voice to build trust and credibility without compromising integrity. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode, Brad Hauck and Dixie Carlton delve into the real challenges faced by solopreneurs, especially speakers and authors. They discuss the mental, emotional, and practical aspects of running a solo business, from managing time and energy to dealing with the complexities of hiring help.  With insights on leveraging AI, virtual assistants, and remote teams, they provide actionable tips to help solopreneurs scale their businesses effectively. Brad and Dixie also share their personal strategies for planning and growth, emphasizing the importance of self-leadership and trust in others.  Tune in to learn how to manage the ups and downs of being a solopreneur and set yourself up for success. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode of the Experts Journey podcast, host Brad talks with Dixie, who is currently in Boston attending the Book Thinkers Conference. They discuss what the conference is all about, highlighting that it attracts top-tier podcasters, bestselling authors, and industry leaders focused on leveraging their expertise in the book and speaking industry.  Dixie shares valuable insights about the intricate strategies authors use to get onto the New York Times bestseller list, the economic aspects of ghostwriting and branding, and the importance of protecting intellectual property. They also delve into marketing tips, specifically for breaking into the US market, and the growing significance of podcasting and social media in establishing a successful author brand.  The episode wraps up with Dixie's reflections on the key takeaways from the conference, including the advantages of international networking and the essential mindset shifts required for global market penetration. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In today's episode, we explore the significant transformation that occurs when you transition from being a practitioner to a thought leader.  We discuss the mindset shifts, brand evolution, and new opportunities that arise when you become the go-to expert in your field. We delve into the essence of thought leadership, moving beyond mere personal branding to focus on leading conversations and shaping industry trends. We also tackle the challenges of relinquishing hands-on work, developing robust frameworks, and maintaining a balance between directing and doing.  We highlight the importance of taking a stand, even if it means facing controversy, to truly influence your industry. Join us for an in-depth discussion on how to elevate your career and become a recognised thought leader. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode, we tackle the critical decision every speaker faces: should you focus on your local market or take your message to the global stage? We discuss the pros and cons of both approaches, including the expanded impact of going global and the complexities and costs involved.  We share personal experiences and practical tips on how to decide which path aligns best with your goals and lifestyle. We also delve into the nuances of cultural differences, the importance of strategic planning, and how to leverage international speaking opportunities for maximum benefit.  Whether you're an established speaker or just starting, this episode offers valuable insights to help you make the right choice for your speaking career. Tune in and get inspired for your next move! The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode, Brad and Dixie discuss the importance of niching down to grow faster and make a significant impact. They emphasise that focusing on a specific problem, audience, and message enhances the effectiveness of talks, books, and marketing strategies.  Explore how finding a niche doesn't limit but actually magnetises opportunities, bringing core fans and a wider audience through clarity and specificity.  The episode covers practical steps to identify one's niche and highlights the benefits and challenges of niche marketing. The conversation is enriched with personal anecdotes, expert insights, and actionable tips for speakers, authors, and marketers. 00:00 The Power of a Niche Audience 00:41 Defining Your Niche 01:56 Owning the Problem You Solve 03:12 Evolving Your Niche 05:43 The Importance of Specificity 07:53 Building a Tighter Echo 11:39 Niching as Brand Gravity 18:42 Final Thoughts and Takeaways The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

Ever wonder how some people seem to be everywhere, from magazines to podcasts, radio shows, and even TV? Is it luck or strategy?  In this episode, we dive deep into the world of publicity and the real ways you can get your name out there and be seen as the go-to expert. From writing blogs and articles to building authority through interviews and appearances, we cover it all. Learn about the challenges and rewards of aiming for fame and why timing, strategy, and relationships are crucial.  We also discuss the increasing trend of 'pay to play' opportunities and how to navigate them effectively. Whether you're an author, professional speaker, or entrepreneur looking to boost your credibility and recognition, this episode is packed with valuable insights and actionable tips. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode of 'The Expert's Journey,' Brad Hauck and Dixie Carlton explore the creation of effective lead magnets for authors and speakers. They discuss the importance of engaging content, the right format, and how to convert potential leads into loyal followers.  Brad shares his own lead magnet, '10 Extremely Profitable Courses You Can Create in a Weekend,' and receives critique and suggestions from Dixie. They also delve into the nuances of lead magnet design, audience mindset, and offer practical tips to enhance the impact of your free giveaways.  Tune in for valuable insights to grow your audience and boost your business. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode, we dive into the perplexing world of website platforms, breaking down the pros and cons of popular options like WordPress, Wix, Squarespace, Kajabi, and Shopify.  Dixie and Brad discuss what really matters when choosing a platform and how to align your choice with your business goals. We also tackle the importance of planning, scalability, and getting the right support to keep your website running smoothly.  Whether you're launching your first site or looking to upgrade, this episode is packed with invaluable insights to help you make the best decision for your online presence. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode of Experts Journey, explore how to leverage your presentations to create multiple streams of income and opportunities. Brad and Dixie discuss how to repurpose your best talks into blogs, social media posts, lead magnets, workshops, and even courses.  Learn practical tips on recording your speeches, using AI to create additional content, and different ways to monetise everything you've worked hard on. Don't just stop at giving a great talk; make it work for you endlessly. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode of 'The Expert's Journey,' hosts Brad Hauck and Dixie Carlton delve into the biggest mistakes speakers and authors make when trying to grow their audience.  They discuss the importance of sticking to a clear, narrow focus, the necessity of consistency and maintaining a strong email list, and the value of social proof like testimonials and reviews.  The episode also covers the pitfalls of giving away content without clear follow-up steps and the dangers of buying email lists. Tune in to gain insights on leveraging your expertise effectively for audience growth and monetization. 00:00 Introduction to the Expert's Journey 00:35 Common Mistakes in Audience Growth 04:40 The Importance of Consistency 05:57 Building and Managing an Email List 14:00 The Power of Social Proof 18:33 Strategic Content Giveaway The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode of the Expert's Journey, the tables are turned as Carlton interviews his cohost, Dixie, a word magician and publishing powerhouse. Dixie shares her journey from running a promotional products company to becoming an expert in the publishing world.  She delves into her experiences of coaching authors, the evolution of her career, tackling tough topics, and balancing her work as a public speaker and publisher. Dixie also highlights some of her favorite projects and the key moments that shaped her career.  Stay tuned for valuable insights and practical tips from Dixie's extensive experience in storytelling and publishing. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode of The Expert's Journey, hosts Dixie and Brad address some of the most frequently asked questions about public speaking. They offer practical advice on handling nerves, structuring messages, and boosting confidence.  The discussion covers the importance of practice, the role of organisations like Toastmasters, characteristics of good speakers, and strategies for speaking clearly. They also highlight notable public speakers and suggest how to choose compelling topics.  Whether you're just starting out or looking to refine your skills, this episode is packed with valuable insights and actionable tips. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this unique episode of the Expert Journey Podcast, Dixie interviews Brad Hauck, her other podcast host, providing an inside look into his diverse career path. Brad shares his journey from being a teacher to becoming a professional speaker, author, and AI specialist.  He discusses the transition and challenges of moving into entrepreneurship, his passion for volunteering as a firefighter, and his commitment to leadership. Brad also sheds light on his involvement with the Professional Speakers Association and his ambitions in the realm of online speaking and AI marketing.  Tune in to learn more about Brad’s fascinating career and his insights on business growth, SEO, and leadership. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode of the Experts Journeys Podcast, learn how to make your speeches memorable with three key points, structured content, and storytelling.  Hosts Dixie and Brad discuss practical tips for engaging your audience, including using vocal variation, effective structuring, and the power of storytelling.  Discover how to gauge the success of your talk and refine your approach based on audience feedback. Perfect for speakers and experts looking to enhance their presentation skills. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode of the Experts Jenny podcast, hosts Dixie and Brad delve into the common challenges faced by experts and business owners in building a standout brand.  They discuss how AI tools can assist in maintaining consistency, enhancing online voice, and reducing workload stress. The conversation covers various AI platforms like ChatGPT, Claude, and Gemini, and their applications in creating branded content. Brad offers insights into effectively using and training AI to maintain a personalised touch, while Dixie emphasises the importance of human involvement in content creation.  The episode also touches on the future of AI agents and generative AI to further ease business operations. Don't miss practical tips and platform recommendations that can revolutionise your branding efforts. Tune in to learn how to leverage AI for a smarter, sustainable approach to brand building! The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode of The Expert Journey Podcast, Dixie and Brad explore the best self-publishing platforms for authors, including Amazon KDP, Ingram Spark, Draft2Digital and Smashwords.  They discuss the pros and cons of each platform, focusing on aspects like printing quality, distribution capabilities, and platform specific updates.  Learn how to choose the right platform based on your goals, budget and audience. Tune in for expert tips on maximising your book's reach and success! The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode, we delve into one of the most crucial aspects of book publishing: the cover. Hosts Dixie and Brad discuss why a strong book cover is vital for grabbing attention and making an impact. Learn what it takes to create an eye-catching and professional cover, common pitfalls to avoid, and the importance of consistent styling for your author brand.  The episode also touches on designing covers for different genres, the significance of readability, where to place the author's name, and the role of thumbnails in online marketplaces. Whether you’re a first-time author or looking to refine your approach, this conversation offers valuable insights and practical tips to make your book cover stand out. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode, we discuss the common challenges speakers face when answering tricky, awkward, or tough questions from the audience. Hosts Dixie and Brad share strategies to stay calm, respond with authority, and turn challenging questions into opportunities to connect with the audience. They discuss techniques such as asking clarifying questions, simplifying responses, handling off-topic or high-level questions, and dealing with hecklers.  The episode also touches upon how audience queries can reflect engagement and how prepared responses can enhance credibility. Perfect for speakers, authors, and experts looking to grow their influence and income. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode of the Expert Journey Podcast, we dive into the concept of 'Profitable Pathways'—how to create a smart funnel that guides your diverse audience across platforms towards purchasing your products or services.  Hosts Dixie and Brad discuss strategies for unifying content across various platforms, identifying the right audience, and building a funnel that effectively leads to sales. They explore the differences between tactical and strategic content, and Brad shares his six-step formula for creating an effective funnel.  Whether you're a speaker, author, or entrepreneur, this episode is packed with actionable insights to help you streamline your content strategy and drive impactful results. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode of the Experts Journey Podcast, Brad and Dixie chat about common mistakes made while hosting workshops and events that can turn memorable experiences into disasters.  They share insights on the importance of professionalism, cohesion, and audience engagement, using a recent experience at a poorly managed event as a cautionary tale. Learn about the significance of reading your audience, maintaining professionalism, and the intricacies of delivering valuable content.  Perfect for speakers, coaches, and trainers who want to ensure their workshops build, rather than break, their reputation. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode, we delve deep into building your power network. We'll explore how to connect effectively, bring value, and grow relationships with industry leaders and peers.  Join us as we share strategies for strengthening your network to open more doors, gain insights, and accelerate your business success. Whether you're an introvert or an extrovert, we've got tips to help you navigate networking events and build meaningful connections.  Don’t miss the end where we share our top three networking tips and strategic approaches to make networking an integral part of your marketing plan. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode, Brad and Dixie explore the importance of mapping out success and taking the time to celebrate wins in business. They discuss how solopreneurs and small business owners can often overlook their achievements while chasing new goals.  The discussion highlights the psychological benefits of celebrating accomplishments and learning from past successes to build a repeatable framework for growth. They also delve into using AI tools like ChatGPT to create effective business and marketing plans, enhance consistency, and optimize business operations.  Join us to discover actionable tips and strategies for maintaining consistency, leveraging analytics, and utilising AI to accelerate your business success.  If you’re ready to connect with the right people and accelerate your business, grab a copy of my book AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days. And don’t forget to check out Dixie’s book Start With the Draft: How to Easily Plan and Write a Non-Fiction Book — it’s packed with tools to help you share your expertise and make an impact. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

n this episode, we chat about a common challenge faced by speakers at all levels: nerves.  Join hosts Dixie and Brad as they share personal experiences and effective strategies to stay calm, grounded, and confident on stage. From pre-stage rituals and handling interruptions to priming your audience and leveraging PowerPoint, learn how to turn nerves into an advantage and deliver impactful presentations.  Plus, discover insights on post-stage routines and audience engagement. Tune in for an enriching discussion that will boost your speaking prowess! The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode of the Experts Journey Podcast, we discuss how to create a truly authentic voice in your writing and speaking. Authenticity in communication builds connection and credibility with your audience, whether you're on stage, creating content, or posting online.  Hosts Dixie and Brad offer practical tips on defining and expressing your unique voice, the importance of personal branding, and the role of storytelling. They also explore the physical aspects of presenting authentically on stage and using different platforms to maintain a consistent voice.  Tune in for valuable advice on standing out and owning your subject matter as an expert. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

Join Dixie and Brad in this episode of the Experts Journey Podcast as they discuss the importance of aligning your brand across all touchpoints.  From your logo to your daily habits, Dixie and Brad emphasize how consistency builds trust and solidifies your position as a trusted authority. They share real-world tips, examples, and delve into topics such as color schemes, social media strategies, and the significance of being consistent both on and off the stage.  Learn how to keep your brand message clear, plan methodically, and the impact of templating in streamlining your branding efforts. Don't miss practical insights and advice to elevate your brand and business. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode of the Experts Journey podcast, dive deep into the world of lead magnets and eBooks specifically tailored for authors, speakers, and experts.  Discover why lead magnets are essential for drawing potential clients and how to leverage them effectively. Gain insights into crafting compelling eBooks, the importance of a good call to action, and the steps to build an engaging sales funnel. Learn about the psychological aspects of lead magnets, the importance of professional design, and the need for a comprehensive follow-up email sequence.  Don't miss the tips on using specific segments of a book as powerful lead magnets and success stories that demonstrate their impact. Whether you're an author, speaker, or expert, this episode is packed with strategies to boost your engagement and drive more sales.  Download the free Lead Magnets eBook at indieexpertspublishing.com/leadmagnets to start applying these techniques to your business today! The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode of the Experts Journey podcast, hosts Dixie and Brad discuss how to adapt your speaking style to different audiences and venues. They share their experiences, strategies, and tips for effectively engaging with various crowd sizes and settings, from intimate business meetings to large conferences. The duo also touches on the importance of cultural awareness, pacing, and dealing with unpredictable situations to maintain enthusiasm and audience interaction. Tune in for a comprehensive guide to becoming a versatile and impactful speaker. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode of the Experts Journeys Podcast, Dixie and Brad discuss the synergy between speaking and publishing, highlighting how merging these two activities can enhance authority and credibility. They delve into personal branding, the importance of authentic storytelling, and how to use books strategically before, during, and after speaking engagements. The episode also touches on utilizing different platforms for publishing and marketing. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode of the Experts Journeys Podcast, hosts Brad and Dixie discuss the myriad of unexpected challenges that professionals face, such as technology failures, natural disasters, and event cancellations. Through their personal experiences, including dealing with Cyclone Alfred and power outages, they share valuable insights on backup plans, embracing chaos, and maintaining resilience. Join them for a candid conversation about navigating life's unpredictabilities, staying authentic, and finding solutions when plans go awry. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode, Dixie and Brad are examining the best practices for marketing your self-published book. From leveraging social media and email lists to using platforms like Amazon and IngramSpark, they've got all the tips you need to get your book in readers' hands. Plus, we'll share some awesome tools like Canva, Book Brush, and Placeit to make promoting your book a breeze. Whether you're an aspiring speaker or just looking to expand your reach, this episode is packed with actionable advice. Tune in and let's get your book noticed! The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode, Brad and Dixie delve into the advantages of co-authoring a book with another expert. From sharing the workload to boosting credibility, discover how partnerships can lead to a better book. They share personal experiences, tips for choosing the right co-authors, and potential pitfalls to watch out for. Whether you're an aspiring author or a seasoned expert, this episode sheds light on how collaboration can elevate your publishing journey. Tune in and learn the secrets to successful co-authoring! The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode, Dixie and Brad dive into the essentials of hosting successful workshops. They cover topics including the importance of workshops, effective pricing strategies, and crafting engaging content. They also discuss the benefits of both in-person and online workshops, the structure of handouts, and the potential for retreats. Whether you're just starting out or looking to refine your workshop approach, this episode offers valuable insights for making your workshops impactful and profitable. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

Did you know that your published book can be the key to landing more speaking gigs—and that those gigs can help you sell even more books? In today’s episode, we’re diving into Leveraging Your Books to Land Speaking Gigs (and Vice Versa). Whether you’re an author, a speaker, or someone looking to become both, we’ll show you how to use these tools to amplify your authority, grow your audience, and open new doors.  The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

Did you know that websites on the first page of search results get a staggering 90% of the traffic? That’s right—if you’re not ranking at the top, you’re leaving potential customers on the table. Today, we’re talking about Taking Your SEO to the Next Level to Rank it Up. We’ll walk you through some strategies you need to boost your rankings and be part of that coveted first page. Let’s make sure your website gets the visibility it deserves! The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In today’s episode, we’re exploring how AI is transforming content creation, repurposing, and management. From powerful tools and real-world use cases to time-saving shortcuts and a glimpse into the future of AI, this episode is packed with insights to help you work smarter, not harder. Whether you’re an entrepreneur, marketer, or creator, you’ll discover how to unlock the full potential of AI to streamline your content strategy and maximize your impact. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

Today, we’re exploring a critical topic for entrepreneurs and experts—how to use social media and other platforms to promote your products and services effectively. Whether you're just starting out or refining your strategy, this episode will be packed with useful tips and insights to help you connect with your audience and grow your business online. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

Welcome back to The Expert’s Journey! In this episode, we’re digging into the nuts and bolts of structuring a best selling book that supports your speaking topics. If you’re looking to boost your credibility on stage and create a powerful resource for your audience, you’re in the right place.  We’re going to be sharing straightforward, practical tips so you can take your big ideas, shape them into a compelling narrative, and align everything seamlessly with your speaking message. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode of the Expert’s Journey Podcast, where we’re tackling one of the most pivotal questions in personal branding: How do you identify your core message? Ever had that feeling that you’ve got something important to share but can’t quite put it into words?  As Simon Sinek famously said, “People don’t buy what you do; they buy why you do it.” Today, we’ll uncover not just what you’re passionate about, but why it really matters—and how to communicate that in a way people actually want to hear. Here’s a question to ponder: If you had to describe everything you stand for in just one sentence, what would it be? The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode of The Experts Journey, Brad and Dixie delve into the ways AI is transforming content creation and book writing. They discuss various AI tools that help generate fresh ideas, assist in developing high-quality content, and even turn manuscripts into engaging workshops.  Tune in to explore the ethical and practical aspects of using AI as an assistant and learn how to leverage AI for tasks such as podcast transcription and social media content. Don't miss this insightful conversation on harnessing AI to enhance your creative process! The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode of The Expert's Journey, Brad and Dixie delve into the importance of creating compelling calls to action (CTAs) that efficiently drive traffic to your website, promote your book, and foster engagement with your materials. They discuss strategies for constructing effective CTAs that transform passive visitors into active participants, noting the psychological and marketing principles behind them.  With insights on website layout, email marketing, and even using quizzes for engagement, they share valuable tips and statistics to boost your marketing efforts. Additionally, they emphasise the significance of providing value through free resources and following up with automated email sequences to maintain engagement. To aid listeners, they propose creating a downloadable resource with rules of engagement for CTAs. Tune in to learn how to optimize your CTAs and elevate your marketing game. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode of 'The Expert's Journey,' hosts Dixie and Brad discuss the process of leveraging your book to create a highly profitable online course. They highlight the potential of transforming book content into engaging and valuable micro courses. Brad explains the significance of micro courses in today's fast-paced world and provides insights into structuring them for maximum impact. The discussion covers various aspects of course creation, including feedback collection, certification training, and differentiating micro courses from free content on platforms like YouTube. This episode is packed with valuable tips and strategies for expanding your reach and income through online courses. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode of The Expert's Journey: Creating Your Path to Impact, we uncover the secrets to identifying and connecting with the right audience for your speaking and business endeavors. Learn practical strategies to pinpoint your ideal market, craft messages that resonate, and build a loyal following that amplifies your success. If you’re ready to attract the audience that truly values your expertise, this episode is for you! The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode, we delve into strategies for diversifying your income as a professional speaker and author. The COVID-19 pandemic underscored the necessity of multiple revenue streams; relying solely on one can be precarious. We'll explore how a single speech or book can be transformed into various products, such as micro-courses, memberships, mastermind groups, and done-for-you services. Understanding that the more direct access clients have to you, the higher the value—and cost—of the offering, we'll discuss the profitability of services and the importance of building a supportive team. Additionally, we'll cover diverse sales methods, including the "jump up" approach, and emphasize the critical role of building and nurturing an email list to sustain and grow your business. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this First episode, we explore how authoring a book can elevate your speaking career by enhancing your credibility and authority. Completing a book distinguishes you from the majority who never do, positioning you as an expert akin to holding a master’s degree rather than a diploma. This distinction can lead to higher speaking fees, covering expenses like airfare, and provides audiences with a tangible piece of your expertise to take home. Additionally, incorporating lead generation strategies within your book, such as ads for email capture, ensures you always have a valuable resource to offer or sell, further expanding your influence and reach. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com